As the gig economy gains steam, an increasing number of people and organizations are transitioning to the gig economy workforce. This is true in today's workplace, where talents and expertise are in demand. The purpose of this blog is to provide you with a list of top companies that prefer gig workers or freelancers in India.

Industries in India where freelancers and gig workers are Employed

“Businesses do not pay freelancers because they are inexpensive; rather, they do so because of the value that they give.”

Industries with a high proportion of gig workers and freelancers include e-commerce, technology, food and beverage, and home services, among others.

Design and Technology: One of the industries where freelancers and gig workers are extremely common.

• Payoneer officially released a global freelancer wage research. According to the findings of the survey, employees in web and graphic design make up 30 % of all freelancers, followed by programming professionals at 19 % and information technology workers at 10 %.
• We can see that programming, web design, and graphic design account for around half of all freelancer jobs because design and technology are leading the way in this industry.

List of top companies that prefer gig workers and freelancers in India

A growing number of businesses are embracing the trend of outsourcing work to freelancers and gig workers. Some businesses are content to recruit employees on a full-time basis but to complete specific projects, they look for gig economy workers.

The following is a list of top companies that prefer gig workers or freelancers in India.

• Hindustan Unilever
• EY India
• Tech Mahindra
• Axis Bank
• Simplilearn
• Dunzo
• Ekart
• Amazon
• Urban company
• Blinkit
• Swiggy 
• Zomato
• Meru Cabs
• Ola Cabs
• BigBasket
• Mr. Right
• Porter

According to an article written by "The Economic Times", Hindustan Unilever, the country's largest fastest-moving consumer goods company, has launched Open2U, a gig employment model that allows skilled freelancers to work as consultants on fixed-duration projects with the company. EY India also observed considerable growth in the number of independent workers, owing to the advent of new technological innovations. Gig workers and freelancers are welcome to apply for a variety of activities within our company, including those in technology, acquisition, brand marketing, communications, and other sectors.

In a similar vein, several well-established and expanding businesses have begun to utilize workers from the gig economy.

What's the difference between a gig worker and a freelancer?

Recently, the phrase "gig economy" has emerged as a popular topic of discussion all around the world. But how many of us truly comprehend the process behind it? Freelancers and contract workers are highly common in the modern economy, and managing a company using this model is an exceptionally effective way to do business.

There are numerous areas of the country where the terms "gig workers" and "freelancers" are used virtually interchangeably. However, they are not the same thing. The difference between them is not in the kind of job that they do, but rather in the working arrangements, protocols, and roles that they play in the organizations with which they are engaged.

So, what are the key differences between them?

Gig workers are employed for executing smaller tasks, and the number of gigs available is endless, in contrast to freelancers, who are recruited for specific projects, and the work is done solely for those projects.

The working arrangement that each of them is responsible for is the real difference, although this may appear to be a veritably insignificant bone.

A gig worker?

• Both unskilled workers and workers with specific industry experience.
• The parent firm determines the working arrangements and foundations for gig workers.
• A person who works for themselves but is not the sole proprietor of the business they work for.
• The remuneration is determined by the parent organization.

A freelancer?

• They are the pinnacle of expertise and professionalism in their field.
• Freelancers are diligently involved in virtually every aspect of the market.
• Professionals who are the proprietors of their businesses and bid on projects based on their expertise and talents.
• Work in competitive fields such as information technology, web design, and digital marketing, amongst other relevant fields.

Why using freelancers and gig workers a better choice for companies?

“The gig economy is here to stay.”

The gig economy is a model of employment in which an organization or individual engages workers for a short-term project or task that requires skills. A typical gig economy job is a short-term or project-based role in which a company hires a worker to complete a task or job with specific end goals.

The workers are often paid per task, hourly, or project, rather than a traditional salary. The gig economy is widely used in filed such as technology, web development, freelance writing, etc. 

Businesses are embracing gig economy models because of the advantages:

• Cost-effective, better talent, and control over the project
• keeps the company agile and more productive
• It’s even cost-effective for smaller companies
• In a country like India where there is a huge talent pool of freelance workers, companies can save even more money.

Final words!

“There is a strong possibility that India will become a major outsourcing hub.”

I hope that this article has helped you better understand the scope of the gig economy in India. I'd want to extend sincere appreciation to everyone who took the time to read this post. I'm proud when a single article can cast light on an impactful subject like this one.